There is no doubt that competition amongst therapists online is increasing. You have to stand out from the rest of them if you wish to get your share of exposure. There are many ways to do this right, but the most important is proper keyword research. However, it is crucial to note that there will be a lot of brainstorming and researching!
Here are some facts:
- Organic traffic is one of the most valuable ways for businesses to attract more customers without spending money.
- The majority of therapists don’t know how to do proper keyword research. Which means their websites are buried deep in the Google search results. In such cases, they mostly resort to digital advertisements, so they can be seen by people on the internet.
- Without the right keywords, your site will not rank high and no one will notice your business through search engines like Google, Bing, and Yahoo.
Let’s see some tips on keyword research for your therapy business.
1. Tip: Keyword tools
Using the right keyword tool can save you a lot of frustration and money. There are many tools that aren’t worth your time and money in any way. They lack accuracy since the information provided is old and useless or are simply too expensive for your needs.
Some of the free tools you can start using are Google Ads: Keyword Planner, Google Trends, Ubersuggest, but the two best tools SEM Rush and Ahrefs are unfortunately quite expansive (100$+ per month). Use these tools to find less competitive keywords with good search volume.
2. Tip: Look for long-tail keywords
Do you know that long-tail keywords perform better? In case you don’t know, long-tail keywords contain 3 or more words (hence “long-tail”). When it comes to keyword research for therapy services, note that longer keywords are usually better. This is mainly because they are less competitive and more targeted at a specific audience. For example, instead of trying to target a keyword such as “Physiotherapy”, a better option you can explore is “Physiotherapy in Auckland” or “Physiotherapy for lower back pain”, etc.
3. Tip: Look at your competitors
This is very crucial when it comes to effective keyword research to rank your website. Never choose keywords before analyzing your competitors. You will gain valuable information and ideas for your keywords.
How to analyze your competitors for a given keyword:
1. Decide on your Keywords
2. Type your keyword in the Google search box and check the results.
The lower number of results you get the less competition there is for a given keyword.
3. Now look at the competitors for a given keyword
We have two competitors for our given keyword (spine-health.com and physio-pedia.com).
4. Now you have to analyze your competitor’s website authority, to see how big are your competitors for a given keyword.
Use Ahref online tool and type in the competitor’s website like in the picture above (red box), then click on “Check website authority”.
The results for our example show a pretty strong website authority, which will make it hard to outrank such a website for a given keyword.
4. Tip: Target localized keywords
By adding your location to your keywords, you highly decrease your competition and help filter out your audience to those that are in or interested in your region. Do note localized keywords can be used mostly for “buying intent” keywords like “Manual therapy in Ljubljana” or “Knee rehabilitation in London”. These kinds of keywords are usually the most profitable to business owners.
5. Tip: Use Google suggest
Are you short of keywords to target? Do you know that Google suggest technology can help you with some keyword ideas. One of the advantages of using Google suggest is that it can reveal keywords that are being searched by people. These are keywords that are suggested by Google once you are typing in your seed keywords.
These keywords are best used for your content that will drive people to your website.
6. Tip: Focus on the intent of the keyword
When you find keywords with high search volume, you have to ask yourself what is the “search intent” of this keyword. By that we mean, what does that keyword represent to the one that is typing this keyword?
When someone searches for “Physiotherapist in Melbourne”, that person is searching for physiotherapy services located in Melbourne. When choosing your keywords, always have in mind what does each keyword represent to your audience.
Do you have any questions about keyword research? We have created a step by step keyword guide in our eBook that we offer for free.