There’s no doubt that blogging has many benefits for your therapy business. It helps you build authority and trusting relationships, makes you more visible on the internet, and is all in all great tool for marketing online.
The biggest problem when it comes to writing blogs is the lack of ideas. It’s the worst when you want to write something but nothing comes to your mind. You just stare at a blank page and hope some magical words will come up. But, unfortunately that doesn’t happen.
Does this sound familiar to you?
Let me help you with that. I’ve listed 4 tips to generate ideas (you can use them even if you’re not a therapist).
People always like topics that are hot and new. Research and never stop learning.
How to Generate Ideas?
Tip 1: What do your clients want to know?
The best source of ideas are your clients. What are they asking you, which problems do they have? Listen to them carefully on the therapy sessions, you can get unlimited ideas from your patients. You write blogs for them anyway, so choose topics that really resonate with your clients.
Tip 2: What are the trends?
People always like topics that are hot and new. Research and never stop learning. Be up to date with new articles and trends in order to deliver fresh content your clients will enjoy reading.
Tip 3: Always write down every idea you get
I hate it when I get a brilliant idea but don’t write it down and then of course I forget about it. Isn’t it awful? That’s why I decided to always have a notebook in my bag or at least a phone so I can quickly write down ideas or thoughts that I get. Nowadays when the world spins so fast it’s easier than ever to forget about random ideas that cross your minds, but sometimes these ideas and thoughts are the best ones. I would highly recommend using this technique if you don’t want to miss any idea you get.
Tip 4: Read more
Read books, blogs and articles related to your niche. I don’t mean copying others but just getting inspiration. If many people write about something, there’s probably a lot of interest about this topic. Research it and see how you can use all this information in your posts. Reading books is also good as you can write a review of it and tell your audience what you’ve learned.
These tips are relevant for people who struggle with writing content in any niche. They are not a magic pill but if you use them regularly I can guarantee you that getting ideas won’t be that much of a problem anymore.
Well, maybe you’re saying to yourself “I do some of this thing but I still don’t know what to write.”
Don’t panic, I’ve made you a guide for blog post types and as well :).
Here are 5 types of blog posts and specific ideas for every type. I want to stress that you don’t have to write exhaustingly long blogs filled with latin phrases and professional expressions. I’m not saying you shouldn’t write posts like this but don’t limit yourself. Less “professional” posts can be also very interesting and people love them because they are usually shorter and more straightforward yet still educational.
1. Instructional posts
People search on the internet because they want to learn something and get a solution to their problems. How-to posts are one of the most popular blog post types since you provide instructions on how to do something.
- How to improve your posture with simple equipment-free exercises
- Ways to reduce injury risk during running
- Knee recovery exercises that will help you after surgery
- How to stretch after sport activity
2. Explain & give information
Be the Wikipedia of your niche, explain and give information about a certain topic. It could be a definition post or a longer explanation of some topic you’re writing about.
- Everything you have to know about ACL surgery
- Why is acupuncture helpful
- What is Achilles Tendonitis
- What causes back pain
- The difference between Rigid and Kinesio taping
Since we search for everything on the internet, we also Google reviews about products or services. We want to make sure that the product we’re buying is good and if we see people recommending it, it’s an instant credibility boost and we gain their trust. It’s more likely that we’ll decide to give a product a try when there’re a lot of positive reviews. These posts are very powerful and have great longevity.
If you come across a book, service, product, podcast, product, etc. your audience should know about, write a review and you have a quick blog post. Reviews should always be fair and honest, give your audience an insightful opinion and ask them for their opinion too.
- Book review: What I’ve learned from X book
- Why you should read X (or not)
- My view on shockwave therapy
- Best equipment for achy muscles recovery
- My favorite podcasts about mental health
4. Case Studies
A case study is an in-depth study of individuals or groups. The point of case studies is that one case can be generalized to many others. While you shouldn’t use real clients’ stories, you can still illustrate the situation. Write how someone transitioned from a problem to solution and use this story to explain a certain problem. People learn quicker when an explanation is based on a case since they can identify with the situation.
Tips are very popular since readers can quickly skim through and get valuable information. The only limit here is your imagination.
- 5 Tips for quicker recovery after a surgery
- 7 Tips for dealing with sore muscles
- 3 Tips for eliminating neck pain
- 3 Tips for stress management
- 3 Tips for better sleep
People learn quicker when an explanation is based on a case since they can identify with the situation.
So, here are 5 different types of posts for your blog, I hope you’ve gotten some ideas. Remember that practice makes perfect, just start writing and sometimes ideas come along the way. 😉