Our 3 Step Process
Step 1:
Get your message right
After we get to know you and your goals better, we start to build and design your website that will represent you and your work as best as possible.
Depending on our strategy, we create profiles on social media platforms that will best suit you to be an extension of your website.
Step 2:
Attract more ideal clients
In this step, we focus on the content of your website and advertisement. We do all of the research on the most suitable keywords for the content you want to put out. This is essential if you want to get in front of your desired audience.
The content you put out will be a major part of your long-term exposure to potential customers. We understand that you might want to get more customers a bit sooner, which is why we start advertising on Google and social media.
This way you get a head start and gain more exposure than you would normally, which means you get new customers faster.
Step 3:
Monitoring & optimization
We all know how much the digital world is changing and advancing. Let us take care of this ever-changing world for you.
This is the final step but also crucial if you want to stay ahead of the game. After setting up everything, it is necessary to monitor the whole creation and analyze the results.
When we get the full picture, it’s time to adjust and create a new plan to meet your new goals.
Which strategies do we use to get you results?
We utilize various digital marketing techniques that bring the best results when used together. Without getting into too much detail, here is our generalized insight of our services:
1. Website development
You can interpret a website to be like a digital version of real estate. It is a space in the online world that you own and is best used to represent who you are and what you do. This will be a foundation for your online presence and a place to lead your potential customers into learning more about you and schedule an appointment.
A website can also become your extension to help even more people. You can create useful content that will help your patients when they are done with your therapy. For example – you could create a video with different exercises that will benefit and encourage viewers to do more at home.
Possibilities are endless, a website can be much more than just a way to get more customers.
2. Social media optimization
Social media platforms like Facebook and Instagram play quite a big role in engagement with your audience. Structuring your accounts and providing useful content will improve the lives of your audiences and create opportunities for you to gain some new clients.
Let’s create a space on these social platforms, where people can learn and improve their lives and not the other way around!
For that we have to optimize them in a way that will:
- Make it easier for your audience to get the most important information
- Showcase your therapy business
- Showcase your expertise and knowledge
- Educate your audience about health and how to solve health issues
- Lead potential clients to become your clients
3. Content creation
If you wish to attract more people to your digital platforms, then you will definitely need to focus on your content. Provide your audience with useful content that will make them think, improve their lives, and make them more eager to become your client.
The content you create will stay with you forever. If you don’t want to repeat information about a certain topic, you can just create a video about it and tell your customers to see it, instead of you repeating over and over again.
Creating content can be tough and time-consuming, but with us around we will make the process easy and effortless. What we do is, create a very detailed structure for your type of content, edit, and post the end product on your desired platforms. All you have to do is insert your knowledge and we will do the rest while you relax.
4. Search Engine Optimization
What does SEO – Search Engine Optimization mean?
In general, it just means optimization of your website for Google search.
The most important thing to Google is the user experience and relevancy of the content to what we search on their platform.
Why is it important to follow Google’s guidelines?
We want our digital creations to be seen by other people and the only way we can get exposure on the Google platform is to follow their rules. In the end, if you want more customers and more opportunities you have to get more exposure.
What do we focus on?
- Website design – has to be done in a way that provides a good experience for its users
- Main keywords – have to be picked carefully, so we can show up on the search terms that have value for your therapy business
- Technical SEO – helps Google bots read your website and rank it.
- Content optimization – is done in a way to make the content created easier to digest for the user
- Google my business – which enables your business to show in Google Maps and rank higher when someone searches for you, near your location
What are the challenges?
The biggest challenge everybody faces in the SEO world is Google’s frequent updates. All of us experts in this field have to be constantly updated and on the look for changes.
5. Online Advertising
Website development, content creation, and search engine optimization take a long time until they bring organic results. But if you don’t want to wait that long, using digital advertising will give you a big boost in gaining new clients and help towards ranking higher on Google search.
We specialize in Google Ads (PPC) and social media advertising. The greatest benefit about using digital advertisement is that we can target a specific audience. Unlike in traditional marketing (like billboards) where everybody sees the ad, even if they aren’t interested in the topic.
6. Email marketing
Did you know that more than half of the world’s population uses email? It is still, to this day a very popular way of communication, and If done correctly, email can provide great value to you and your audience.
Sending some useful emails to your clients and followers will boost your relationship with them and give you a better chance that they will use your services in the future.
And best of all, you can automate this process. Have a complete system of emails prepared beforehand, so you can relax while technology works for you!